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Samsung Galaxy S21
Project type
Interactive virtual event
Date
2021
Location
Online Broadcast
Role
Concept design, Art Direction, Production supervision, Motion design
To celebrate the launch of the #GalaxyS21, Mindscape Studio and Cheil Centrade created Romania’s first interactive virtual event for Samsung. Designed during lockdown, the event offered an innovative solution for Samsung to connect meaningfully with their audience by transforming the product launch into an immersive and interactive journey.
The event guided viewers through four spectacular virtual worlds, each highlighting the groundbreaking features of the Galaxy S21. As the creative lead, I played a pivotal role in conceptualizing, pitching, and delivering the event, ensuring a seamless and engaging experience. My responsibilities included orchestrating the interactive journey, drafting technical diagrams, directing the design and production teams, and overseeing the development and post-production of the virtual sets.
This project redefined how brands can engage with their audience in a virtual medium, blending creativity and technology to create a memorable experience.
