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LC21 - Coca Cola HBC - Virtual Set
Project type
Launch Event
Date
2023
Location
Bucharest, RO
Role
Event design
In 2020, as companies adapted to physical distancing due to the pandemic, Coca-Cola HBC, a multinational corporation operating across 29 countries, needed a creative solution for hosting their annual internal event. Collaborating with Mindscape Studio, I developed a concept for a hybrid set to enable seamless interaction between on-site and remote participants.
The core idea was to create fluid, adaptable forms that could easily adjust to various event scenarios, a flexibility that would be hard to achieve in a traditional physical setting. These dynamic surfaces also doubled as screens, adding versatility while maintaining a cohesive, visually striking aesthetic.
The hybrid stage blended virtual and physical elements. A panoramic LED screen was designed to showcase the virtual environment, allowing remote speakers to be integrated into the live event. Remote participants were composited into the studio virtually, and the output was projected onto the LED screen, bringing them into the physical space alongside live presenters.