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La Doi Pasi
Project type
Launch Event
Date
2023
Location
Bucharest, RO
Role
Event design
La Doi Pași is a retail franchise initiative launched in early 2023, and I was commissioned to design the venue for their inaugural event. Given a tight timeline of just seven days, I delivered a comprehensive design and visualizations to support the pitch deck.
The first step in the process was developing a detailed site plan, considering the venue layout and the key areas required. The design features carpets inspired by the brand's identity, helping to guide visitors and define distinct zones. The space is enclosed by a clear perimeter, ensuring proper signage, lighting, and rigging.
At the heart of the stand, five distinct areas are created, each highlighting a unique feature of the retailer’s offerings. The stand blends expo displays with interactive discussion zones, while large LED screens showcase animated and video content to emphasize each product and service.